A Visit with John Hitchcock
Michael Alden of The London Lounge has posted a video of his recent visit with John Hitchcock, the managing director of Anderson & Sheppard, one of the great names in bespoke men’s tailoring. In addition to describing the A&S style and methods of making elegant men’s clothes, Hitchcock verified something that I’ve suspected for some time. Hitchcock said that A&S sales were up 25% over last year, even in this economic environment.
I believe there are two issues at work. One is that men, particularly younger men, are becoming more interested in classic style. A recent New York Times piece says the same thing.
“The older generation, say 45-plus, look upon success as being able to dress down,” said Marshal Cohen, the chief analyst at NPD Group, which tracks retail sales. “They think being able to wear jeans is the epitome of achievement.
“But the younger generation is looking at getting dressed up and making their mark,” Mr. Cohen continued. “It’s a real generation gap here. I teach at three different colleges, and I am amazed how dressed up some of the students are. Girls still come in their hoodies and pajamas, but boys come in their suits.”
I’m a little annoyed with Cohen’s use of “45-plus” as the beginning of “the older generation,” but even a hard truth is still truth, and in this case I am gratified to see it.
The second issue is something that has always been true, that there are men who will pay for excellence, who will sacrifice for something better, something above the ordinary and average experience. As the younger generations assert themselves more completely, I hope for great things.
With that, please enjoy Mr. Alden’s video and Happy Holidays to you.
Men’s style: A visit with John Hitchcock from Michael Alden on Vimeo.
